Blog

How to Create a Referral Traffic Report in GA4 (and Track AI Sources)

Referral traffic has always been an important way to understand who is linking to and sending visitors to your website. But with the rise of AI tools like ChatGPT, Perplexity and more, they can generate live links to your site, sending users straight to your websites content as a referral through their platform. In Google.

December, 2, 25

From Pages to Protocols: How to Win in the Agent Economy

November, 20, 25

What is missing from your Digital Strategy

September, 3, 25

When PR Meets Growth

August, 7, 25

2025 Marketing Insights from Core Optimisation CEO

June, 25, 25

Embracing Local: Opportunities to Boost Domestic Travel in Uncertain Times

May, 30, 25

Core Optimisation recognised as the 10th Best Workplace in Ireland

May, 1, 25

Crafting a Winning Digital Strategy: Leveraging Analytics for Growth

April, 2, 25

Digital Transformation: Assessing and Achieving Digital Maturity

February, 14, 25

Core Optimisation’s partnership with WaterWipes features in the Irish Marketing Journal

January, 22, 25

Core Optimisation feature in the Irish Marketing Journal

January, 22, 25