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2025 Marketing Insights from Core Optimisation CEO

Positive Marketing Outlook Persists Despite Macroeconomic Uncertainty Insights from Our CEO Caroline Dunlea Adapting to a Shifting Economic Landscape The Marketing Pulse June 2025 survey, conducted by Core Optimisation, paints an interesting picture of the current marketing landscape in Ireland. While optimism remains strong within the marketing community, there are concerns about consumer confidence, which.


Embracing Local: Opportunities to Boost Domestic Travel in Uncertain Times


Core Optimisation recognised as the 10th Best Workplace in Ireland


Crafting a Winning Digital Strategy: Leveraging Analytics for Growth


Digital Transformation: Assessing and Achieving Digital Maturity


Core Optimisation’s partnership with WaterWipes features in the Irish Marketing Journal

We’re proud to announce our partnership with WaterWipes, one of the fastest-growing brands in the FMCG sector, to manage their global SEO strategy. This collaboration highlights our expertise in delivering performance-driven results on a global scale. The story has been featured in the Irish Marketing Journal (IMJ). Check out the full article to learn more.


Core Optimisation feature in the Irish Marketing Journal


2025 Core Crystal Ball


Ger Hayden our Director of Digital features in the Business Post

We were delighted to see our Director of Digital Ger Hayden feature in the Business Post. In this article, “Preparing for a New Era of Digital Engagement”, Ger shares invaluable insights into the evolving digital landscape and how businesses can stay ahead in 2025 and beyond. From emerging trends to actionable strategies, it’s a must-read.


Kilkenny Design Case Study


The Importance of Accessible Content