How an Integrated Bloom Campaign Drove 88% Revenue Growth
Tirlán CountryLife wanted to turn its Bloom sponsorship into measurable business growth. We connected Paid Social, Influencer Marketing and Digital Audio to increase revenue by 88% and purchases by 83% year on year.
How We Did It
How Growing Across the Customer Journey Drove 39% Revenue Growth
Expert Electrical needed to reduce its reliance on lower-funnel activity and build visibility earlier in the buying journey. Our integrated Search and audience strategy increased revenue by 39% and new customers by 21%, with investment increasing by just 6%.
How We Did It
How Search & Social Drove 47% More Street Feast Registrations
Tesco wanted to turn awareness of Street Feast into participation. We combined Search, Paid Social and first-party audience data to increase registrations by 47% year on year and finish 17% above target.
How We Did It
How Topic Ownership Made Organic Search WaterWipes’ #1 Traffic Source
WaterWipes needed to rebuild organic visibility and become a trusted source of advice for parents. We built topic authority across Search and AI, helping Organic become the brand’s #1 source of website traffic.
How We Did It
Tirlan Case Study
Managing digital performance across multiple brands, audiences and objectives is no easy task. Discover how we helped Tirlán streamline strategy, improve efficiency and deliver stronger results across Search, Social and Influencer marketing without increasing spend.
How We Did It
Wren Urban Nest Case Study
Wren Urban Nest, Ireland’s first net carbon place to stay, aimed to boost their Google Ads revenue by 15% in 2023. This boutique hotel in Dublin 2 emphasizes sustainability. We collaborated closely, targeting eco-friendly travelers and those seeking central locations. By increasing the budget and maintaining a strict cost efficiency ratio, we enhanced Wren’s brand presence and expanded their customer base effectively.
How We Did It
Keans Claremorris Case Study
Keans Claremorris, an esteemed jewelry retailer, set out in 2023 to revolutionize their Black Friday campaign, shifting the spotlight to organic growth. Facing a baseline of 295,810 organic impressions and 8,397 clicks from the previous year, they aimed for a 40% boost. Our strategy? Enhance evergreen content and optimise for Black Friday keywords. The result? A significant leap in organic traffic and a stronger online presence, meeting and exceeding their ambitious targets.
How We Did It
The Grafton Hotel Case Study
The Grafton Hotel, a premier 4-star haven in Dublin’s vibrant city centre, partnered with Core Optimisation to navigate post-COVID market turbulence. With a 15% year-over-year growth goal in mind, they faced a decline in visitors and rising costs. Our focused campaign, leveraging smart bidding and audience insights, led to a 59% revenue increase and a 25% boost in conversions, culminating in a 1.56% CPA, well under the industry benchmark.
How We Did It
Carraig Donn Case Study
In 2023, Carraig Donn set a goal to grow revenue while maintaining profitability. By targeting women aged 30-55 and segmenting campaigns into specific categories, we increased brand awareness and engagement. Despite spending 16% less during an inflationary market, we exceeded revenue targets and achieved a 64% increase in ROI through innovative, data-driven strategies.
How We Did It
Kilkenny Design Case Study
Kilkenny Design, renowned for its extensive range of high-quality products in Fashion, Homeware, Jewelry, and Crystal, partnered with Core Optimisation to elevate their digital marketing efforts. The key objective was to drive revenue growth through Google Ads while maintaining a strong ROAS. With a diverse customer base and distinct strategies for domestic, UK, and US markets, Kilkenny Design aimed to optimise ad performance and expand their reach, particularly among their primary demographic of women aged 35-65.
How We Did It
