Latest News

Core Optimisation commission the latest Marketing Pulse Survey.


We are delighted to have commissioned the latest Marketing Pulse Survey undertaken by RED C Research and Business Post. Research was carried out among 112 senior Irish marketers in order to ascertain their current feelings around a number of pertinent challenges and opportunities.

To view an in depth analysis of the survey from our CEO Caroline Dunlea and Ciara Clarke from Red C that appeared in this weekends Business Post, click here

If you would like to download a copy of the full report click here or contact Mike Flynn at [email protected] to discuss how we can adopt these insights to benefit your business.




Core Optimisation ranked within Deloitte’s EMEA Technology Fast 500.


We are delighted to have been ranked within Deloitte’s EMEA Technology Fast 500 – an objective industry ranking of the 500 fastest-growing tech companies across Europe, the Middle East and Africa.

This is huge testament to our team’s outstanding work and the support of our wonderful clients and partners.

You can explore the 2023 Fast 500 winners here.

Laughlin Rigby our Digital Transformation & AI Director features in the Sunday Business Post.

Laughlin chatted with Jason Walsh from the Business Post about our AI & Digital Transformation services at Core Optimisation


Here is Laughlin’s topline advice if you’re starting to use Generative AI for your organisation:

1) Form an internal AI committee.
2) Develop an AI policy or usage guidelines.
3) Create an AI Roadmap – a project plan detailing how to incorporate AI into your operations & strategy.

Finally, foster an open approach and look to your employees for input and ideas, most of them are probably already using it, even if you aren’t!

Get in touch with Laughlin ([email protected]) or any of our team by emailing [email protected] to see how we can help your organisation navigate this exciting new era.

Click here to check out the full feature.

CEO and co-founder of Core Optimisation, Caroline Dunlea, appointed Chairperson of Digital Business Ireland

Caroline Dunlea takes over from global luxury business adviser Ashley McDonnell, and will remain in the position until 2026


Digital Business Ireland announced the appointment of its new Chairperson Caroline Dunlea, the CEO and co-founder of Co. Clare based company Core Optimisation.  Caroline founded the award-winning digital growth agency Core Optimisation in 2015, which. supports digital transformation and digital performance growth for businesses within the Irish and UK markets.

Caroline brings over 15 years of experience in the Digital sector, was a 2022 finalist in the EY Entrepreneur of the Year Emerging category and won the Entrepreneur Award from Dublin Tech Summit, Women in Tech in 2019. Caroline was a founding council member of Digital Business Ireland and leads Core Optimisation’s management of the ground-breaking Digital Transformation Programme “Digital that Delivers” for Failte Ireland.

Caroline will take over from current Chair, Ashley McDonnell of global luxury powerhouse PUIG, whose term draws to a close this month.

Speaking on the appointment, Secretary General of Digital Business Ireland, Lorraine Higgins, said: “I am delighted to confirm the appointment of Caroline Dunlea as the new Chairperson of Digital Business Ireland. Caroline has been involved with Digital Business Ireland from the very beginning as a founding council member and trusted voice on the advisory council. There is no doubt that her experience and talent will be a major asset to Digital Business Ireland as we look to deliver on our ambitions for 2024 and beyond. On behalf of Digital Business Ireland, I want to extend our thanks to Ashley who has done a. spectacular job in her role and wish her the very best with her many endeavours in Paris.”

Caroline Dunlea, Chairperson of Digital Business Ireland said: “I am so pleased to be appointed Chairperson of Digital Business Ireland, and I look forward to leading thecountry’s dedicated representative body for digital and ecommerce. It is an exciting time for Digital Business Ireland, with outstanding work being done by the team on the recent National Digital Awards, the Summit in the autumn and the growth of the Female Mentoring Initiative.  I am thrilled to be taking on the role during such a transformative time for the Irish digital sector and look forward to building on the success of Digital Business Ireland for our  members and our partners.”


Contact Rob – 083 0232993

About Digital Business Ireland

Established in 2019, Digital Business Ireland is the voice of the Irish digital commerce sector and the leading representative body for online businesses. Its community extends to 8,500 businesses. The organisation’s membership footprint continues to grow across a range of sectors, to include retail, hospitality, professional services, travel, technology, transport, and property. Through engaging its network, DBI provides a vast range of services to include; the annual Digital Business Ireland Summit, training and events, networking opportunities, general advisory insights, advocacy and public policy development – which collectively, facilitate digital businesses to grow, thrive and achieve their ambitions.


Gina London Picture Conor McCabe Photography.