Google Shopping Ads

What Are Google Shopping Ads?

Available to eCommerce sites with product inventory, Google Shopping Ads allow businesses to display their catalog both at the top of Google search results and within the Google Shopping tab. By uploading your inventory data from your CMS to Google Merchant Centre you are able to sync your data with Google Ads and begin bidding to display your Shopping Ads within Google’s search engine. Google Shopping Ad campaigns are an effective way to increase your market share, drive traffic and dramatically increase your online revenue.

Google Shopping Ads Management Services from Core Optimisation

Core Optimisation is a Google Premier Partner which means our paid search team have access to quick direct support from Google as well as early access to new Google updates. Our Google Premier Partner status puts our paid search team at the forefront of testing new Google products, new bidding models and more features giving our clients a constant advantage over competitors with our PPC strategies including Google Shopping campaigns. At Core Optimisation, our paid search team are experts when it comes to maximizing our clients ROI through Google Shopping campaigns. By developing a deep understanding of your business, products and goals, we develop a long term strategy to build effective shopping campaigns that help your business succeed.

There are a number of components which help us to consistently succeed with our Google Shopping campaigns including:

  • Efficient Feed Creation and Management
  • Shopping feed optimisation
  • Limiting Disapproved Products
  • Product and category segmentation
  • Automated bidding.
  • Use of Remarketing Lists
  • Use of Dynamic Remarketing pushing the product a customer has viewed.

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Benefits of Our Google Shopping Services:

  • Increase your search market share
  • Compete in the Google Shopping Tab
  • Improve your Google Ads CTR
  • Reduce your cost per click
  • Drive more paid traffic to your site
  • Target more relevant customers
  • Convert more paid sessions
  • Maximise your ROI

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