How to use Google’s “Things to do” Feature
The Things to Do Feature allows partners to show their inventory of tours, attractions and activities in one of two ways – the first being a Free Listing and another option is through a Dynamic Ad format via Google Advertising Campaign. Google’s Things to Do feature can increase a business’s visibility to potential customers who are searching travel related activities.
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The Impact of AI on Organic Search: Latest Insights and Trends
As we move through 2024, the integration of AI into search engines like Google and Bing continues to transform how users access information, how websites rank, and how SEO professionals approach their strategies. This blog post delves into the latest developments, implications, and future trends of AI’s impact on organic search.
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Creating a Sales Funnel in Google Analytics 4
One of the most powerful features of GA4 is the ability to create and manage sales funnel reports which visualise the journey a potential customer takes from their first interaction on a website to the final conversion; typically where they make their purchase.
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Google Marketing Live 2024
Google Marketing Live 2024 had a significant emphasis on artificial intelligence (AI), showcasing how businesses can harness AI to enhance their marketing strategies. This blog will serve as a way for me to collate my thoughts and “one’s to watch” in 2024 as we enter a new era of marketing.
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Reflecting on GA4: One Year In
July 1st marks the one-year anniversary of Google ending standard Universal Analytics (UA) processing and UA users being encouraged to adopt the new look Google Analytics 4 (GA4). With the one-year anniversary on the horizon, Tony Newlands our Measurement and Analytics specialist shares his top uses of GA4 in 2024.
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The Paramount Importance of Cultivating Strong Client Relationships
At the heart of every successful client-account manager relationship lies trust. Clients need to trust that we understand their needs, can deliver on our promises, and have their best interests at heart. Building and maintaining this trust requires consistent communication, transparency, and reliability.
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The Power of Personalisation in Marketing
Personalisation, the practice of tailoring marketing messages and experiences to individual consumers, helps brands cut through the noise and connect with their audience on a deeper level. This blog explores the impact and power of personalisation in marketing, emphasising the importance of creative content in succeeding on platforms like Google Search, Performance Max, and Meta.
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Delivering Exceptional Customer Experiences in the Digital landscape
In today’s interconnected world, where digital platforms reign supreme, the customer experience landscape has undergone a profound transformation. From online shopping to social media interactions, every touchpoint presents an opportunity for businesses to engage and delight their customers.
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How AI will affect Search
Artificial intelligence (AI) is transforming the digital landscape, making outdated SEO tactics ineffective. As search engines use AI to better predict user intent, it is crucial to overhaul our strategies, integrating human creativity with AI efficiency to maintain an edge on the competition.
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Perfecting Your Hotel Gift Voucher Strategy: Boost Revenue and Attract New Customers
Gift vouchers are sometimes an underestimated & forgotten about resource. A well-executed gift voucher strategy can transform one-time guests or customers into repeat visitors and introduce your property into a wider audience.
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Creating Effective Digital Marketing Assets
The design of an effective asset is only a small part of a digital campaign, however it is vital in drawing a customer in. Your digital marketing strategy may be planned to perfection, however, if the customer isn’t enticed to click on your ad because of unappealing visuals, all your efforts could be wasted.
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Getting Started with Paid Social Media Advertising on Meta: A Beginner’s Guide
In the ever-evolving landscape of digital marketing, paid social media advertising has emerged as a powerful tool for businesses to reach and engage with their target audiences. If you’re new to paid social media advertising on Meta, fear not – this beginner’s guide will walk you through everything you need to know to get started.
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Best SEO Practices for Video Optimisation
It’s no secret that there is a huge growth in video content in content marketing and it has become key in driving brand awareness, telling stories, providing entertainment and promoting products and services to both new and existing customers. Using video best practices for SEO and video optimisation is critical in providing the best possible UX for the users you want to target.
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2024 INSIGHTS
We asked members of our team to share one insight that they think will impact their digital marketing world in 2024. Learn what they expect to see in 2024 in strategy, analytics, SEO, PPC, Social, Creatives and Tourism.
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