What is Local SEO?
Local SEO is a search strategy designed to improve your local search engine visibility on Google and other search engines. The aim is that your business will appear in the search engine when people close to your physical location perform a relevant search to your business or when a relevant search includes a specific location. A local SEO strategy is essential for every business with a physical location or a business or service which serves a specific area. For example, an electrician would want their website to be found by local searchers who are looking for “electrician near me” or “electrician in (city)”. A local SEO strategy is also essential for brick-and-mortar stores so that nearby potential customers can find your business, learn more about your brand and be influenced to visit your store.
It is essential that these types of businesses or services can be found by local searchers so it is key that they gain as much search engine visibility as possible for local searches.
Local SEO Services from Core Optimisation
Core Optimisation will collaborate closely with you so we can fully understand your local business and your products/services. Our SEO team will then begin to build a Local SEO strategy which is unique to your business and which will include the following:
- Create a Google My Business Listing for your business
- Fully Optimise Your Google My Business Listing
- Develop a Google My Business Posts Strategy
- Carry Out Local Keyword Research
- Optimise your site with local keywords
- Local Area Focused Content