Google Shopping is a highly visual ad format that allows you to get your products in front of your customer with imagery and pricing and is a key driver and growing revenue stream for retailers.
While Google Shopping is mature in the US and UK markets it is still a relatively new product for Irish Retailers.
Google Shopping can allow you to get in front of new customers based the keywords they search for online while also allowing you to remarket to customers who have been on your website in the past with relevant and similar products and ads.