Getting Started with Paid Social Media Advertising on Meta: A Beginner’s Guide

In the ever-evolving landscape of digital marketing, paid social media advertising has emerged as a powerful tool for businesses to reach and engage with their target audiences. With platforms like Meta (formerly Facebook), businesses have the opportunity to leverage sophisticated targeting options, compelling ad formats, and robust analytics to achieve their marketing objectives. If you’re.

Video for SEO, Video Optimisation

Best SEO Practices for Video Optimisation

Ella and Jo Case Study

How to Use Category Content to Elevate Your Ecommerce SEO Strategy

Core Optimisation head up Failte Ireland’s transformational ‘Digital that Delivers’ programme.

google merchant centre

Competitor price analysis with Google Merchant Centre

Tucked away in Google merchant centre lies a valuable tool our paid search specialists utilize to do price analysis on competitors, and it’s available to all. The ‘Growth’ tab is a section within Google merchant centre dedicated to finding pricing and product opportunities within your inventory.  Here we’re given benchmark information on our price competitiveness.

Greenes Shoes Case Study

Google Question Hub, What is Google Question Hub

Everything you need to know about Google Question Hub

Apple iOS 14 Update – What does this mean?

Apple has always had a mind of its own, if Google does this, Apple does that, such is the nature of competing at the top of the tech table for so long. However in 2021 it’s not a hardware battle between some of the biggest brands in the industry…it’s about data and Apple have Google.

Google’s Page Experience Algorithm Update: Is your website ready?

Lockdown & Peak: Maximising The eCommerce Opportunity