The Impact of AI on Organic Search: Latest Insights and Trends
Artificial Intelligence (AI) is reshaping the digital landscape, including in the realm of organic search. As we move through 2024, the integration of AI into search engines like Google and Bing continues to transform how users access information, how websites rank, and how SEO professionals approach their strategies. This blog post delves into the latest.
Reflecting on GA4: One Year In
July 1st marks the one-year anniversary of Google ending standard Universal Analytics (UA) processing and UA users being encouraged to adopt the new look Google Analytics 4 (GA4). The transition may not have been smooth sailing for everyone but this latest iteration of Google’s analytics platform, designed to offer more comprehensive insights into user behaviour.
Delivering Exceptional Customer Experiences in the Digital landscape
In today’s interconnected world, where digital platforms reign supreme, the customer experience landscape has undergone a profound transformation. From online shopping to social media interactions, every touchpoint presents an opportunity for businesses to engage and delight their customers. According to Forbes, 20.1% of retail purchases are expected to take place online this year – growing.
