How Social Is Changing Brand Discovery
Discovery Is Fragmenting The traditional path to brand discovery is disappearing. Consumers don’t necessarily see an ad, search Google and land on a brand’s website anymore. They might discover a product through a creator, search for it on TikTok, read the comments, check Reddit for opinions, visit the brand’s Instagram and only then head to.
How to Measure Your Brand’s Visibility in AI Search
Measuring your brand’s visibility in AI search is harder than traditional SEO, but it’s possible and if you’re not doing it yet, you’re flying blind in the fastest-growing part of search. In this article, we cover five key areas you can measure right now. These are the same metrics we use at Core Optimisation to.
The One Search Approach: How To Combine Paid, Organic, & Content Marketing
Why One Search Matters Today Customer journeys are non‑linear. People move seamlessly between ads, organic results, reviews, social content, blogs and even AI-generated answers in making their decision to buy. They don’t think in channels – they think in outcomes. Yet many organisations still run paid search, SEO and content marketing in silos. This fragmentation.
