Digital that Delivers

Core Optimisation was appointed in 2021 by Fáilte Ireland to project manage the ‘Digital that Delivers’ Programme, the groundbreaking digital transformation and training project for over 1,350 visitor experiences throughout Ireland. 

Core Optimisation acts as the lead agency in a consortium that includes destination marketing and place branding experts, CT Consults and technical digital experts, RazorSpire.   The group works with Irish visitor attractions and tourism businesses to ensure they have the right digital tools and capabilities in place to optimise their product offer and bookability for potential customers. 

Important Resources


Digital That Delivers Programme – more information


Online Booking System Vendor Criteria


Website Vendor Criteria