When it comes to digital marketing as a whole, each industry needs to be constantly evolving and learning from what works, what doesn’t work and what could work. The hotel industry is no different – which is why your hotel digital marketing strategy needs to be on-point in terms of the type of hotel property you have, your hotels USPs (unique-selling-points) and the local area and amenities on or near your hotel’s doorstep.
In this digital marketing guide for hotels, we are going to cover useful ideas on how to better improve your website, its SEO (search engine optimisation), some PPC (pay-per-click) ideas, as well as what’s working for hotels on social media.
