Myself and Caroline attended a Google Partners Event in Dublin last week. The event was called Momentum and it was the first Google Partners event exclusively aimed at Irish Agencies. The session was on the 11th floor with great views of Dublin.
During the session a number of key challenges and opportunities emerged for Irish Agencies.Here were the main outputs from the combined group
Opportunity 1 – Mobile
While it can be a challenge to convince all clients of the important of a mobile strategy it certainly remains one of the biggest opportunities for growth. Denise Browne, Agency Development Manager for Ireland and Mobile lead gave a very interesting presentation around the mobile opportunity.
The use of Beacons and Messaging Tools to deliver the right message at the right time to customers in or near your business premises was one example of how mobile can become a game changer. For example, in the hotel industry it is possible to use beacons and messaging tools to contact people who have been in the lobby of your hotel using wifi and informing them of lunch options.