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From Pages to Protocols: How to Win in the Agent Economy

AI is moving from answers to actions. Your next growth curve won’t come from adding another channel, it will come from making your brand citable, parsable, and callable by AI agents. That means: machine-legible facts (Schema.org), safe action endpoints (ACP and Agent Payments Protocol [AP2]), and clean, trackable hand-offs to checkout or booking. Do this once and every new assistant whether in ChatGPT Atlas or Google AI.


What is missing from your Digital Strategy


When PR Meets Growth


2025 Marketing Insights from Core Optimisation CEO


Embracing Local: Opportunities to Boost Domestic Travel in Uncertain Times


Core Optimisation recognised as the 10th Best Workplace in Ireland

We are delighted to share that last night, Core Optimisation was recognised as the 10th Best Workplace in Ireland in the Mid-Sized Category at the Great Place to Work Ireland Awards! This was our first time entering, and to place 10th is an incredible achievement! We are beyond proud of our team who have shaped Core.


Crafting a Winning Digital Strategy: Leveraging Analytics for Growth


Digital Transformation: Assessing and Achieving Digital Maturity


Core Optimisation’s partnership with WaterWipes features in the Irish Marketing Journal

We’re proud to announce our partnership with WaterWipes, one of the fastest-growing brands in the FMCG sector, to manage their global SEO strategy. This collaboration highlights our expertise in delivering performance-driven results on a global scale. The story has been featured in the Irish Marketing Journal (IMJ). Check out the full article to learn more.


Core Optimisation feature in the Irish Marketing Journal


2025 Core Crystal Ball