Blog

When PR Meets Growth

When PR Meets Growth: Rewriting the Rules of Digital Impact  Why the traditional funnel is breaking down and how the convergence of digital PR, SEO, and authentic storytelling is creating the new blueprint for sustainable brand growth. The marketing funnel as we know it is having an identity crisis. For years, we’ve neatly compartmentalised our.

August, 7, 25

2025 Marketing Insights from Core Optimisation CEO

June, 25, 25

Embracing Local: Opportunities to Boost Domestic Travel in Uncertain Times

May, 30, 25

Core Optimisation recognised as the 10th Best Workplace in Ireland

May, 1, 25

Crafting a Winning Digital Strategy: Leveraging Analytics for Growth

April, 2, 25

Digital Transformation: Assessing and Achieving Digital Maturity

February, 14, 25

Core Optimisation’s partnership with WaterWipes features in the Irish Marketing Journal

January, 22, 25

Core Optimisation feature in the Irish Marketing Journal

January, 22, 25

2025 Core Crystal Ball

We asked our digital experts to share their predictions and key trends to watch out for in 2025, from AI breakthroughs to evolving customer behaviours. Discover the insights shaping the future of digital marketing. Ger Hayden Director of Digital Preparing for a New Era of Digital Engagement In 2025, brands will face the challenge of.

December, 19, 24

Ger Hayden our Director of Digital features in the Business Post

December, 16, 24

Kilkenny Design Case Study

November, 26, 24