Digital marketing trends businesses need to watch out for in 2026
Introduction As the digital landscape continues to shift, brands need to adapt to keep up with evolving consumer behaviour and new technology. Consumer expectations are evolving, AI is advancing at speed, and platforms are reshaping how people discover, interact and trust brands. To stay competitive, brands need to understand where attention is moving and how to adapt their.
2025 Marketing Insights from Core Optimisation CEO
Positive Marketing Outlook Persists Despite Macroeconomic Uncertainty Insights from Our CEO Caroline Dunlea Adapting to a Shifting Economic Landscape The Marketing Pulse June 2025 survey, conducted by Core Optimisation, paints an interesting picture of the current marketing landscape in Ireland. While optimism remains strong within the marketing community, there are concerns about consumer confidence, which.
