Accelerate Your Career at Core Optimisation
At Core Optimisation, we pride ourselves on building a culture where people love what they do and grow while doing it.
We’re proud to be part of the Great Places to Work community, with a high-trust culture that values respect, teamwork, and growth. Our people are at the heart of everything, and it shows in how we work, collaborate, and succeed together.
Why Work With Us
At Core Optimisation, we’re not just about growing brands, we want to help you grow your career as well. You’ll join a team that’s ambitious, collaborative, and genuinely supportive. We do work that challenges us, in a place where everyone’s voice matters and success is shared.
Exceptional Digital Marketing
We partner with ambitious brands to deliver results that matter. You’ll work on high-performing campaigns that combine smart strategy, data, and creativity and help shape the future of digital.
Continuous Learning & Development
We’re passionate about upskilling. Whether it’s internal knowledge shares, training courses, or certifications, we invest in your learning so you can keep levelling up personally and professionally.
Award Winning Work
Our campaigns have been recognised for their performance and innovation — and our team members have too. When you push boundaries here, people notice.
Career Ownership
We don’t do one-size-fits-all careers. At Core, you’ll be encouraged to explore your strengths, pitch new ideas, and carve out a role that aligns with your ambition.
Supportive Team Culture
This is a place where people look out for each other. We collaborate, step in when someone needs a hand, and celebrate wins together. It’s a team-first mindset — always.
Our Benefits
Proudly Recognised as One of Ireland’s Best Places to Work
From national rankings to employee led recognition, our culture of trust, growth, and wellbeing continues to set us apart.
Our Committees
From championing wellbeing and team connection through the Vibe Tribe, to driving sustainability and social responsibility with our Sustainability Group and CSR Committee, our committees reflect what we care about inside and outside of work.
Vibe Tribe
Promotes employee wellbeing and company culture through wellness initiatives, events, and internal engagement.
Sustainability Group
Drives Core Optimisation’s efforts to operate responsibly and work toward B Corp certification by focusing on environmental and social impact.
CSR Committee
Leads Core Optimisation’s community and charity efforts through volunteering, fundraising, and social responsibility programs.
The Team You Will Join
We’re a team of curious minds and kind hearts. People who:
- Are adaptable and flexible
- Think strategically and solve creatively
- Strive for excellence, not ego
- Have a hunger to learn and grow
- Care about people, planet, and purpose
If you’re looking for a place to do your best work, feel supported, and have fun along the way, welcome to your next chapter.
Explore Our Open Roles
Senior SEO Specialist
- Primary SEO Partner: Act as the lead organic search consultant for Core’s highest-value and most complex accounts, becoming a trusted advisor on sustainable growth, not just rankings.
- Retention & Expansion: Own long-term SEO roadmaps, identifying opportunities across content, technical optimisation, digital PR, CRO alignment, and AI search visibility.
- Executive-Level Communication: Lead monthly and quarterly reviews, translating SEO performance into clear commercial outcomes for senior stakeholders.
- Portfolio Oversight: Maintain a strategic view across the wider SEO client base, identifying recurring patterns, algorithm impacts, and cross-industry opportunities.
- Search Architecture: Design SEO strategies that account for modern search behaviour, including AI Overviews, entity-based results, SERP feature dominance, and zero-click environments.
- AI Visibility: Lead optimisation approaches for visibility within AI-powered search surfaces (Google AI Overviews, Bing Copilot, ChatGPT-style interfaces), including schema strategy, content structuring, and entity authority.
- Algorithm Awareness: Stay ahead of Google core updates, helpful content signals, EEAT considerations, and AI-generated content policies, translating changes into practical client actions.
- Integrated Search: Work closely with PPC, Content, PR, and Measurement teams to deliver a unified search strategy rather than isolated channel outputs.
- Senior Coaching: Mentor junior and mid-level SEO specialists, setting the standard for technical accuracy, strategic thinking, and client communication.
- Framework Development: Build and refine internal SEO frameworks covering audits, content planning, technical prioritisation, internal linking, and AI search readiness.
- Quality Control: Conduct regular audits and reviews across accounts to ensure consistent, best-in-class delivery and strategic alignment.
- Thought Leadership: Contribute to internal documentation, training, case studies, and award submissions, raising the profile of the SEO function internally and externally.
- Technical Leadership: Oversee complex technical SEO work including crawlability, indexation, Core Web Vitals, JavaScript rendering, international SEO, and site migrations.
- Data & Measurement: Use GA4, Search Console, Looker Studio, and SEO platforms to deliver insight-led reporting focused on outcomes, not vanity metrics.
- Forecasting & Opportunity Sizing: Support organic growth forecasting, content ROI modelling, and prioritisation frameworks for large-scale sites.
- Developer Collaboration: Act as the bridge between SEO and development teams, ensuring technical recommendations are commercially justified and correctly implemented.
- Experience: 5+ years in SEO roles, ideally within an agency environment managing multiple clients and industries.
- Strategic Depth: Demonstrated ability to move from execution to strategy, influencing business decisions through organic search insights.
- Modern SEO Expertise: Strong understanding of technical SEO, content strategy, and how AI is reshaping search discovery and visibility.
- Tools: Advanced experience with GA4, Google Search Console, SEMrush or Ahrefs, Looker Studio, and crawling tools. Familiarity with schema and structured data is essential.
- Leadership: Experience mentoring team members and contributing to departmental standards and culture.
- Communication: Excellent English communication skills, with the ability to explain complex SEO and AI concepts in clear, commercial terms.
- Competitive Salary: Commensurate with experience.
- Generous Leave: Up to 29 days including service days, volunteer days, and birthday leave.
- Profit Sharing: Annual profit-share bonus scheme.
- Flexibility: Hybrid working model.
- Growth & Progression: Dedicated professional development and clear pathways to senior agency leadership.
- Culture: Collaborative, ambitious team within an award-winning agency environment
If you are interested, please email your CV to Caoimhe ([email protected]) or Ann ([email protected])
PPC Specialist
Role Overview
Core Optimisation is an award-winning digital performance agency seeking a PPC Specialist to join our growing Paid Media team. This high-impact role reports directly to the Head of Paid Media and offers the opportunity to shape strategy and influence client growth.
You will manage a diverse portfolio of clients across multiple sectors, including lead generation and large-scale eCommerce. This role is ideal for a commercially minded performance marketer who thrives in a fast-paced agency environment and balances hands-on execution with strategic development.
Primary Responsibilities:
Client Strategy and Consulting
- Strategic Partner: Act as a lead for key accounts by focusing on overall business growth rather than just campaign execution.
- Account Roadmaps: Help develop long term roadmaps to identify upsell and cross-channel opportunities aligned with client objectives.
- Performance Reviews Lead monthly and quarterly reviews and confidently present insights and strategic direction to stakeholders.
- Portfolio Consistency: Maintain a strategic overview across the client portfolio to ensure innovation and performance excellence.
Performance and Innovation
- Campaign Design Create and execute high performing PPC strategies across Google Ads and Microsoft Ads.
- Platform Advancements Stay ahead of platform developments including AI bidding and Performance Max automation.
- Omnichannel Integration Collaborate with SEO and Social teams to deliver integrated digital strategies.
Data and Budget Management
- Advanced Reporting: Oversee reporting and insight delivery using GA4 and Looker Studio.
- Budget Governance: Manage bid strategies and forecasting across high scale accounts to maximise ROI and eliminate inefficiencies.
- Measurement: Frameworks Ensure conversion tracking and measurement frameworks are robust and commercially aligned.
Requirements:
- Experience 2 plus years managing PPC campaigns, ideally within an agency environment.
- Client Management: Proven ability to lead client meetings and manage expectations while growing accounts strategically.
- Technical Knowledge: Expert-level knowledge of Google Ads and Microsoft Ads. Experience with Meta Ads is a strong advantage.
- Software Proficiency: Advanced experience with GA4 and Looker Studio. Knowledge of Shopify and SEMrush is required.
- Technical Architecture Experience with Google Tag Manager and a strong understanding of conversion architecture.
- Communication: Excellent skills with the ability to translate technical data into clear commercial outcomes.
Benefits:
- Salary Competitive and commensurate with experience.
- Profit Sharing Annual bonus scheme based on agency performance.
- Flexibility Hybrid working model.
- Career Growth: Dedicated professional development and clear pathways to senior agency leadership.
If you are interested, please email your CV to Caoimhe ([email protected]) or Ann ([email protected])
Core Optimisation is committed to promoting a diverse and inclusive environment and is proud to be an equal opportunities employer – a place where we can ALL be ourselves and succeed on merit.
