Turn strategy into scalable growth with a digital roadmap built for results
Partner with our digital experts to develop a data driven strategy that aligns with your business goals, your customers, and your bottom line.
Service Description
In an era of fragmented attention, rising scepticism, and AI-shaped discovery, brands win when they earn trust, not just impressions. Digital PR builds the authority, credibility, and visibility needed to influence audiences long before they reach your website or your funnel.
At Core Optimisation, we combine ClearStory’s global PR expertise with our own performance mindset to generate meaningful coverage, shape powerful narratives, and amplify your presence across search, social, and the wider media landscape. The result is simple: trust that drives demand and visibility that converts.
Our Digital PR service includes five key areas:
Media Relations & Press Office
Consistent, credible storytelling that earns coverage and builds visibility.
Thought Leadership & Market Education
Positioning your brand as the voice of authority in your category.
Digital PR for SEO & Search Visibility
Strengthening organic authority, credibility and branded demand.
Influencer & Publisher Partnerships
Leveraging trusted voices to reinforce your message and expand reach.
Reputation & Crisis Communications
Protecting and managing your brand when it matters most.
How We Deliver the Service
Define the Story
Shaping the narrative that will influence your audience.
- Audience, competitor and sentiment research
- Message positioning and story development
- Narrative and media angle creation
- Clear alignment on voice, tone and proof points
Build the Message
Creating the content that will carry your story into the market.
- Press releases, commentary, opinion pieces and PR assets
- Thought leadership direction and editorial planning
- Spokesperson profiling and preparation
- Award, event and speaking opportunity strategy
Earn the Coverage
Securing visibility through trusted channels and voices.
- Proactive pitching and media outreach
- Press office management and journalist relations
- Influencer and publisher collaboration
- Market-specific campaign execution across target regions
Protect & Measure the Reputation
Building long-term credibility and managing risks.
- Crisis communication planning and defensive messaging
- Reputation monitoring and sentiment analysis
- Performance reporting and insight development
- Iteration based on media response and market feedback
Amplify the Impact
Ensuring coverage works harder across channels and touchpoints.
- Alignment with SEO, content and social for multiplier effect
- Controlled amplification through partners and publishers
- Strategic repurposing of coverage across digital channels
- Consistency of message through the user journey
How We Measure Success
We measure both visibility and influence, with KPIs such as:
- Media coverage volume and quality
- Share of Voice and branded search growth
- Domain authority and relevance of earned links
- Sentiment, reach and engagement
- Speaking, editorial and award visibility
- Reputation signals that build trust and support conversion
Why Choose Core Optimisation?
Credibility
We build credibility that improves conversion, not just awareness.
Impact
We integrate PR with SEO, content and paid for compound impact.
Performance
We combine global storytelling with performance thinking.
Trust
We earn attention in places your audience already trusts.
