Make smarter marketing decisions with advanced measurement
From GA4 to cross-channel attribution, we help you capture, interpret, and act on the data that matters most to your business.
Service Description
Measurement is at the core of every successful digital marketing strategy. Without accurate tracking and reporting, businesses struggle to assess performance and optimise for better results. At Core Optimisation, we provide data-driven insights through custom analytics, tagging, and reporting frameworks to ensure every campaign and digital effort is measurable and optimised for success.
Our Measurement service includes five key areas:
Typical Resource Time
The time required for measurement implementation depends on the complexity of the tracking setup and reporting needs.
- Initial Measurement Strategy & Setup: 5-7 days
- Ongoing Reporting & Optimisation: Weekly/Monthly
How We Deliver the Service
Measurement Strategy
Defining the key metrics and frameworks needed for performance tracking.
- Identifying the most critical KPIs for business success.
- Mapping out a measurement framework aligned with business objectives.
- Setting up attribution models to understand multi-touchpoint performance.
- Ensuring compliance with privacy regulations (GDPR, CCPA, etc.)
First-Party Data Segmentation
Maximising the value of owned data for better marketing efficiency.
- Collecting and organising first-party data from CRM, website, and other sources.
- Creating audience segments based on behaviour, demographics, and purchase history.
- Implementing personalisation strategies for improved engagement.
- Using data insights to inform retargeting and lookalike audiences.
Tagging & GTM Implementation
Ensuring accurate tracking of user behaviour and campaign interactions.
- Implementing Google Tag Manager (GTM) for streamlined tracking setup.
- Setting up event tracking for key user actions (clicks, form submissions, etc.).
- Ensuring accurate eCommerce tracking for revenue and conversion attribution.
- Debugging and validating tags to prevent data discrepancies.
Bespoke Dashboards
Providing real-time visibility into performance metrics and campaign effectiveness.
- Creating custom dashboards in Google Looker Studio, Tableau, or Power BI.
- Connecting multiple data sources for a unified performance overview.
- Automating data visualisation for ongoing campaign analysis.
- Allowing stakeholders to access real-time insights without manual reporting.
Creative Analysis (DDC)
Assessing how creative elements impact engagement and conversions.
- Analysing the performance of different ad creatives across platforms.
- Identifying trends in visuals, messaging, and CTAs that drive engagement.
- Running A/B tests to refine creative strategies for optimal results.
- Providing actionable insights to improve ad effectiveness.
How We Measure Success
We track key performance indicators (KPIs) to ensure our measurement service delivers actionable insights:️
- Accurate and real-time performance tracking.
- Improved audience segmentation and targeting.
- Reduced data gaps and inconsistencies in reporting.
- Clear attribution of marketing efforts to business outcomes.
- Enhanced optimisation strategies based on data-driven insights.
Why Choose Core Optimisation?
