Reach the right people at the right time with Programmatic Advertising
Our team uses data-driven targeting to deliver impactful ads at scale — increasing efficiency, reach, and return across premium inventory.
Service Description
Programmatic advertising uses AI-driven, real-time bidding (RTB) to automate and optimise ad placements across digital platforms. At Core Optimisation, we leverage data-driven insights to ensure your ad spend is directed towards the highest-performing audiences, minimising wasted budget and maximising return on investment (ROI).
Our Strategy service includes five key areas:
Typical Resource Time
Developing a strategic framework requires deep research, planning, and iteration. The time required depends on the complexity of the business and its current digital maturity.
- Initial Strategy Development: 5-7 days
- Ongoing Optimisation & Review: Monthly/Quarterly
How We Deliver the Service
Real-Time Bidding (RTB) & Private Marketplaces
Maximising ad placements through automated, real-time auctions.
- Setting up RTB campaigns across Google DV360, The Trade Desk, and other programmatic platforms.
- Accessing exclusive inventory through private marketplace (PMP) deals.
- Optimising bid strategies to ensure cost-efficient ad placements.
- Balancing brand safety and ad fraud protection.
Audience Data Integration & Targeting
Ensuring precision targeting through advanced data integration.
- Leveraging first-party data from CRM, website interactions, and past campaigns.
- Integrating third-party audience segments for expanded reach.
- Implementing lookalike and retargeting strategies to maximise engagement.
- Segmenting audiences based on location, demographics, interests, and intent signals.
AI-Driven Media Buying & Optimisation
Utilising machine learning to automate and enhance campaign efficiency.
- Applying AI algorithms to dynamically adjust bids based on real-time performance.
- A/B testing different ad placements, audiences, and formats.
- Adjusting frequency caps to prevent ad fatigue and overspending.
- Continuously analysing engagement patterns to refine targeting.
Cross-Channel Attribution & Performance Analysis
Understanding which channels and placements drive the best results.
- Implementing multi-touch attribution models to measure customer journeys.
- Integrating programmatic insights with Google Analytics and other tracking tools.
- Analysing conversion paths to identify the highest-performing touchpoints.
- Refining media strategies based on cross-channel insights.
Creative & Dynamic Ad Optimisation
Delivering personalised ad experiences to improve engagement.
• Using dynamic creative optimisation (DCO) to personalise ads in real time.
• Automating ad content adjustments based on user intent and behaviour.
• Running A/B tests on different ad creatives to determine optimal messaging.
• Enhancing visual storytelling to align with audience expectations.
How We Measure Success
We track key performance indicators (KPIs) to ensure programmatic campaigns deliver maximum ROI:
• Increased ad efficiency with reduced cost per acquisition (CPA).
• Improved audience targeting and segmentation accuracy.
• Higher conversion rates driven by AI-driven bidding strategies.
• Enhanced cross-channel attribution for better budget allocation.
• Continuous optimisation of ad creatives for sustained performance.
Why Choose Core Optimisation?
