DEVISING A STRATEGY
With The Red Cow Moran Hotel we put a lot of time and consideration into selecting the right methods for reaching out to potential new clients for the hotel. As part of the personalised strategy, we focused on increasing direct bookings using combination of digital marketing initiatives such as:
-> TARGETED PAID SEARCH ADVERTISING
This involved audience segmentation which is the process of dividing people into subgroups based upon defined criterion such as media use, demographics and so on.
-> REMARKETING CAMPAIGNS
Remarketing Campaigns show ads to people who have previously visited your website and provide you with extra features specifically for reaching previous visitors.
-> GOOGLE AUDIENCES
We implemented Google audiences to allow us to target a more specific customer thus allowing us to increase bidding on the most relevant or likely to convert customer segments.