Turn strategy into scalable growth with a digital roadmap built for results
Partner with our digital experts to develop a data driven strategy that aligns with your business goals, your customers, and your bottom line.
Service Description
Strategic digital planning is the foundation of successful online growth. It ensures that all digital efforts are aligned with business goals, audience needs, and market opportunities. At Core Optimisation, we leverage data-driven insights, audience segmentation, and performance benchmarks to craft a tailored strategy that drives measurable results.
Our Strategy service includes five key areas:
Typical Resource Time
Developing a strategic framework requires deep research, planning, and iteration. The time required depends on the complexity of the business and its current digital maturity.
- Initial Strategy Development: 5-7 days
- Ongoing Optimisation & Review: Monthly/Quarterly
How We Deliver the Service
Audience Analysis & Segmentation
Understanding who your customers are and how they behave online.
- Data-driven audience profiling using analytics tools
- Demographic, psychographic, and behavioural segmentation
- Mapping customer journeys to identify touchpoints
- Identifying high-value customer segments for targeting
Consumption Habits & Market Research
Ensuring your marketing efforts align with how your audience consumes content.
- Analysis of media consumption habits across platforms (Google, Meta, TikTok, LinkedIn, etc.)
- Competitor benchmarking to identify industry best practices
- Customer surveys and focus group insights
- Understanding trends in organic vs. paid engagement
Objective Setting
Establishing clear, measurable business and marketing objectives.
- Defining KPIs aligned with business goals (traffic, conversions, lead generation, etc.)
- Setting performance benchmarks based on historical data and industry standards
- Creating a roadmap to track progress and optimise over time
Media Planning & Budget Allocation
Ensuring the right investment in the right channels for maximum ROI.
- Determining the ideal media mix across PPC, Paid Social, SEO, and Programmatic
- Allocating budget based on cost-effectiveness and expected returns
- Planning seasonal and evergreen campaigns to align with customer demand
- Developing audience-specific messaging for different channels
Ongoing Auditing & Consulting
Continuously improving strategy based on performance data and insights.
- Regular audits to assess strategy effectiveness
- Identification of new opportunities for growth and optimisation
- Monthly and quarterly performance reviews with actionable recommendations
- Consulting on emerging trends and innovations in digital marketing
How We Measure Success
We track key performance indicators (KPIs) to ensure our strategy is delivering measurable results:
- Increased alignment between digital efforts and business objectives
- Improved audience targeting and engagement
- Clear performance benchmarks and data-driven decision-making
- Higher efficiency in media spend allocation
- Continuous refinement and optimisation of marketing strategies
Why Choose Core Optimisation?
