Boost your reach and conversions with Paid Social
Let our team craft tailored Paid Social campaigns that engage your ideal audience and drive results across Meta, TikTok, LinkedIn and more.
Service Description
Paid Social advertising allows businesses to engage with highly targeted audiences across platforms like Meta (Facebook & Instagram), TikTok, and LinkedIn. At Core Optimisation, we develop and manage data-driven social campaigns that drive brand awareness, engagement, and conversions by leveraging platform-specific insights, audience segmentation, and compelling creatives.
Our Paid Social service includes five key areas:
Typical Resource Time
The time required depends on the complexity of campaigns, audience segmentation, and creative development.
- Campaign Setup & Strategy Development: 4-6 days
- Ongoing Management & Optimisation: Weekly/Monthly
How We Deliver the Service
Campaign Strategy & Setup
Developing a paid social strategy that aligns with your business goals.
- Identifying the right platforms based on target audience and objectives
- Structuring campaigns for optimal engagement and conversion
- Aligning social ads with broader marketing goals (awareness, lead generation, sales, etc.)
- Planning and scheduling campaigns for peak engagement periods
Audience Targeting & Segmentation
Reaching the most relevant users through advanced targeting techniques.
- Using first-party CRM data and website interactions for retargeting
- Leveraging platform-specific targeting features (Meta Interest Targeting, TikTok AI-powered discovery, LinkedIn job roles, etc.)
- Building lookalike audiences to expand reach while maintaining relevance
- Implementing demographic, behavioural, and contextual audience segmentation
Creative Development & Ad Copywriting
Crafting engaging content that resonates with your audience.
- Designing platform-specific creatives including static ads, carousels, reels, and stories
- Writing compelling ad copy tailored to each stage of the customer journey
- A/B testing creative variations to identify the most effective messaging
- Aligning ad creatives with landing page content for a seamless experience
Bid Optimisation & Budget Allocation
Maximising efficiency in ad spend through strategic bidding and budget distribution.
- Implementing automated bidding strategies for cost efficiency
- Adjusting bids based on audience performance, placement, and engagement
- Allocating budget across top-performing campaigns and ad sets
- Managing cost per click (CPC) and cost per acquisition (CPA) to maximise ROI
Performance Tracking & Ongoing Optimisation
Continuously analysing and improving campaign performance.
- Monitoring key performance indicators (KPIs) such as click-through rate (CTR), engagement, conversions, and ROAS
- Implementing real-time optimisations based on performance data
- Testing new audience segments, ad formats, and creative strategies
- Providing transparent reporting with actionable insights for future campaigns
How We Measure Success
We track key performance indicators (KPIs) to ensure Paid Social campaigns drive results:
- Increased brand awareness and audience engagement
- Higher conversion rates and lead generation
- Optimised ad spend for maximum return on ad spend (ROAS)
- Improved audience targeting and reduced wasted ad spend
- Continuous campaign optimisation for long-term success
- Growth in revenue & market share
- Increase in net new customers
Why Choose Core Optimisation?
