Navigating the digital marketing landscape can be overwhelming, with constant changes making it a daunting space. With this in mind, we introduce the Digital Landscape, your bi-monthly guide crafted by Core Optimisation’s digital experts .
Our goal is to simplify the complexities of digital marketing and provide you with the insights needed to enhance your online presence, engage prospective customers, and stay ahead of the competition.
Each report explores a new sector with each one covering actionable insights on current trends, challenges, and opportunities shaping that sector. Key topics include detailed analysis and trends around Digital Strategy, PPC, Paid Social and SEO.
Jewellery Retail
Discover how jewellery retailers can compete with global eCommerce giants by optimising SEO, leveraging seasonal PPC, and building trust through influencer marketing and paid social strategies that turn browsers into loyal buyers.
Credit Unions
Explore how credit unions can compete with banks and fintechs by improving local SEO, paid media performance, and measurement while using digital strategy to deepen member relationships and grow lending.
Fitness and Wellness
Discover how leading wellness brands, gyms, and lifestyle eCommerce players are optimising paid media, local SEO, and content strategies to convert high intent audiences and build loyalty.
Ticketing and Events
From concerts to cultural attractions, see how digital strategies are evolving to capture spontaneous bookings and build long-term audience value.
Retail
Uncover why many retailers are leaking budget and how to fix it with smarter PPC, social first search strategies, and SEO that actually converts.
Dentistry
This edition helps dental practices cut through the noise and use digital tools to drive more bookings, reviews, and trust at a local level.
Health Food Stores
Explore how health food retailers can better reach educated, value driven shoppers through smarter SEO, content, and direct communication channels.
Cosmetics
With social commerce booming, discover how beauty brands can leverage TikTok, influencer marketing, and SEO to capture attention and sales.
Online Fashion
See what’s working right now in paid media, social commerce, and performance analytics for fashion brands competing in a saturated digital space.
2025 Insights
A cross sector look at the biggest digital marketing trends and what brands need to focus on to stay ahead in 2025.
Tourism and Hospitality
From local attractions to global destinations, learn how smart digital strategies are driving bookings, improving experiences, and boosting revenue.
Finance
Discover how financial service providers can build authority online, improve conversion rates, and navigate strict ad policies and SEO challenges.
Pharmacy
This report shows how pharmacies can grow online visibility, drive local footfall, and connect with health-conscious consumers at every touchpoint.
Education
From open days to online courses, this edition reveals how education providers can optimise digital channels to reach and convert the right students.
