Shannon, Ireland: Leading digital marketing and results agency, Core Optimisation, is proud to announce that it has been named Large Agency of the Year at the Irish eCommerce Awards 2025. The achievement comes as the Shannon-based company celebrates its 10-year anniversary, underscoring Core Optimisation’s talented team and steadfast commitment to driving client success. Founded in 2015 by Caroline Dunlea and David Brett, Core Optimisation is a full-service digital marketing solutions provider dedicated to helping a wide range of brands achieve sustainable, long-term profitability.

The Irish eCommerce Awards 2025 took place at The Round Room at The Mansion House in Dublin on Friday, 19 September, sponsored by AIB Merchant Services. It is the only dedicated celebration of Irish eCommerce retailers, software providers, agencies, and entrepreneurs in the country. The Awards recognise and reward the organisations, teams, and individuals who are helping shape the thriving internet retail industry across the island of Ireland.

Commenting on the achievement, Kieran O’Brien, Director of Marketing and Communications at Core Optimisation, said: “We are delighted to win this prestigious award that recognises the very best in the Irish eCommerce sector. To win in such a competitive category is a great testament to the work of our 57-strong team and the quality of the results for our client base. As a regional-based agency celebrating 10 years in business in 2025, it’s even more rewarding to have our work acknowledged on the national stage. I am grateful to all the team for their contributions to securing this recognition.”