Core Optimisation — The Results AgencyCertified B Corporation

Connecting strategy, data and channels, into commercial growth.

Commercial accountability, senior expertise and connected thinking.

€0M+
in revenue managed
0+
brands grown
0+
senior specialists
0
years of growth
RiverdanceExpert ElectricalElla & JoThe Currency ClubTirlánKilkenny DesignFáilte IrelandARYZTAGlanbiaWaterWipesZAGGThe Institute of EducationAyuBeauty SaversCarraig DonnTescoEnterpryzeRiverdanceExpert ElectricalElla & JoThe Currency ClubTirlánKilkenny DesignFáilte IrelandARYZTAGlanbiaWaterWipesZAGGThe Institute of EducationAyuBeauty SaversCarraig DonnTescoEnterpryze

Trusted by brands measured in commercial outcomes.

Why Core

Results and relationships. Our Core focus.

Commercial Accountability

Every euro accountable to a commercial outcome.

We plan, measure and report against the key numbers the business runs on be it revenue, profit, return on investment. Channel activity is the means; measurable commercial growth is the brief.

Senior Expertise

Senior people on the work, not just the pitch.

You will have senior strategic expertise on every account, working as an extension of your team delivering complete transparency across the output, the data and the spend.

Connected Thinking

Strategy, data and channels, planned as one.

Customers move fluidly across platforms, so planning has to follow. We connect strategy, data and channels into one system built to deliver measurable commercial growth.

The industry today

Digital media is maturing.

What is reshaping how brands grow online and how we understand them

Platform diversification

  • More channels, more formats
  • Rising audience fragmentation
  • Budget dilution & allocation

AI an agent of change

  • LLMs are changing discovery
  • New behaviours, new signals, new opportunities
  • Automation drives speed, scale and creativity but with a caveat

Data & Attribution

  • Understand true impact across each touchpoint
  • Connect online and offline
  • Better insight, smart decisions
How we deliver

Our suite of services that Create, Harness & Convert demand.

What it means for you

What this enables.

Everything we do is mapped to commercial outcomes

Profitable growth

Move beyond channel optimisation

  • Identify new sources of demand
  • Unlock incremental growth opportunities
  • Balance investment based on margin, demand and opportunity

Customer understanding

Understand people, not just performance

  • Richer audience insights
  • Clearer customer journeys
  • Data driven targeting and planning

Smarter investment

Every euro accounted for

  • Connected data underpinning strategy
  • Data driven budget allocation
  • Agile media buying

Commercial partnership

An extension of your team

  • Senior strategic expertise
  • Complete transparency
  • Commercial accountability
Selected work

Real briefs. Measurable growth.

See all work
What clients say

Trusted by the teams behind the brands.

Partnering with Core Optimisation has been a positive step in our digital marketing journey. From the outset, the Core Optimisation team demonstrated a deep understanding of our business challenges, opportunities and brought strategic clarity to our digital approach. Their proactive communication and commitment to digital performance have helped us unlock new levels of engagement and efficiency across our digital campaigns. Core feel like an extension of our team – agile, insightful and genuinely invested in our digital success.
Rob O’Keeffe
Head of Commercial Digital Transformation, Tirlán
Tirlán logo
Tesco’s sponsorship of Street Feast 2026 was a resounding success, supported by Core Optimisation’s concise communications and media approach. Their use of digital allowed us to hone in on our core audience and adapt messaging as the campaign progressed, ensuring it remained relevant and helping us maximise the impact of the campaign.
Tesco
Tesco logo
Our Partnership with Core has been instrumental in helping WaterWipes reclaim and grow its digital presence. Through a thoughtful, insight-led strategy focused on parent needs, we’ve seen remarkable growth in organic visibility while establishing WaterWipes as a trusted authority in baby skincare. Their collaborative approach, technical expertise, and focus on long-term brand building have made them a valued extension of our team.
WaterWipes
waterwipes
A fantastic digital transformation partner for Failte Ireland, working collaboratively together over the past three years. Their methodology, strategic approach and team of digital and technology experts have elevated our visitor experience industry at scale and we have seen impactful and measurable results.
Orla O’Keeffe
Head of Industry Digitalisation, Failte Ireland
Fáilte Ireland logo
We couldn’t be happier with the results we’ve achieved since partnering with Core Optimisation. Their team is incredibly knowledgeable and dedicated to finding the best possible solution for our unique company needs. Thanks to their expertise, our organic traffic has increased significantly, leading to a noticeable boost in customer engagement. I highly recommend Core Optimisation to anyone looking to improve their online presence and drive business growth.
Sue Reilly
Digital Marketing Manager, ARYZTA
ARYZTA logo
Core Optimisation has been a game-changer for our online business. Their expertise and commitment have streamlined our online processes and has allowed us to maximize our online sales. With regular communication and strategic planning with the Core team, Core Optimisation has not only helped us achieve our goals in both sales and increasing organic traffic but has also elevated our brand’s presence throughout Ireland & Europe. It feels as if we have an additional dedicated team, solely focused on our success. We couldn’t be happier with the results that have be achieved we look forward to continuing our successful partnership with Core Optimisation.
Kean's Claremorris
keans
The team

You'll know who's running your account. By name.

Senior strategic expertise on every account. Our team work as an extension of your team.

Meet the team
gptw
The Core Optimisation team in the office
core
ECommerce Awards
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What we are seeing?

Our latest insights.

View all insights

Awards & recognition

ecomm awards
dma
EY Entrepreneur Of The Year 2022 Finalist badge
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SEARCH AWARD
SEARCH AWARD
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Deloitte Fast 500 Winner badge

Key partners

B Corp
GOOGLE
META
GPTW
GPTW
Digital Business Ireland logo
Retail Excellence Ireland logo

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