Core Optimisation — The Results AgencyCertified B Corporation

Connecting strategy, data and channels, into commercial growth.

Commercial accountability, senior expertise and connected thinking.

€0M+
in revenue managed
0+
brands grown
0+
senior specialists
0
years of growth
RiverdanceExpert ElectricalElla & JoThe Currency ClubTirlánKilkenny DesignFáilte IrelandARYZTAGlanbiaWaterWipesZAGGThe Institute of EducationAyuBeauty SaversCarraig DonnTescoEnterpryzeRiverdanceExpert ElectricalElla & JoThe Currency ClubTirlánKilkenny DesignFáilte IrelandARYZTAGlanbiaWaterWipesZAGGThe Institute of EducationAyuBeauty SaversCarraig DonnTescoEnterpryze

Trusted by brands measured in commercial outcomes.

Why Core

Results and relationships. Our Core focus.

Commercial Accountability

Every euro accountable to a commercial outcome.

We plan, measure and report against the key numbers the business runs on be it revenue, profit, return on investment. Channel activity is the means; measurable commercial growth is the brief.

Senior Expertise

Senior people on the work, not just the pitch.

You will have senior strategic expertise on every account, working as an extension of your team delivering complete transparency across the output, the data and the spend.

Connected Thinking

Strategy, data and channels, planned as one.

Customers move fluidly across platforms, so planning has to follow. We connect strategy, data and channels into one system built to deliver measurable commercial growth.

The industry today

Digital media is maturing.

What is reshaping how brands grow online and how we understand them

Platform diversification

  • More channels, more formats
  • Rising audience fragmentation
  • Budget dilution & allocation

AI an agent of change

  • LLMs are changing discovery
  • New behaviours, new signals, new opportunities
  • Automation drives speed, scale and creativity but with a caveat

Data & Attribution

  • Understand true impact across each touchpoint
  • Connect online and offline
  • Better insight, smart decisions
How we deliver

Our suite of services that Create, Harness & Convert demand.

What it means for you

What this enables.

Everything we do is mapped to commercial outcomes

Profitable growth

Move beyond channel optimisation

  • Identify new sources of demand
  • Unlock incremental growth opportunities
  • Balance investment based on margin, demand and opportunity

Customer understanding

Understand people, not just performance

  • Richer audience insights
  • Clearer customer journeys
  • Data driven targeting and planning

Smarter investment

Every euro accounted for

  • Connected data underpinning strategy
  • Data driven budget allocation
  • Agile media buying

Commercial partnership

An extension of your team

  • Senior strategic expertise
  • Complete transparency
  • Commercial accountability
Selected work

Real briefs. Measurable growth.

See all work
What clients say

Trusted by the teams behind the brands.

“Core Optimisation brought strategic clarity to our digital approach, helping us improve engagement and efficiency across our campaigns. Their team feels like an extension of ours – proactive, insightful and genuinely invested in our success.”
Rob O’Keeffe
Head of Commercial Digital Transformation, Tirlán
Tirlán logo
“Core Optimisation’s strategic communications and digital approach helped make Tesco’s sponsorship of Street Feast 2026 a resounding success. Their ability to reach the right audience and adapt messaging throughout the campaign helped maximise its impact.”
Tesco
Tesco logo
“Our partnership with Core Optimisation has helped WaterWipes reclaim and grow its digital presence, delivering remarkable growth in organic visibility. Their collaborative approach, technical expertise and focus on long-term brand building have made them a valued extension of our team.”
WaterWipes
waterwipes
“A fantastic digital transformation partner for Failte Ireland, working collaboratively together over the past three years. Their methodology, strategic approach and team of digital and technology experts have elevated our visitor experience industry at scale and we have seen impactful and measurable results.”
Orla O’Keeffe
Head of Industry Digitalisation, Failte Ireland
Fáilte Ireland logo
“Core Optimisation's expertise has significantly increased our organic traffic and boosted customer engagement. Their knowledgeable, dedicated team consistently finds the right solutions for our business.”
Sue Reilly
Digital Marketing Manager, ARYZTA
ARYZTA logo
“Core Optimisation has helped us maximise online sales, grow organic traffic and strengthen our brand presence across Ireland and Europe. Their strategic approach and commitment make them feel like an additional team dedicated to our success.”
Kean's Claremorris
keans
The team

You'll know who's running your account. By name.

Senior strategic expertise on every account. Our team work as an extension of your team.

Meet the team
gptw
The Core Optimisation team in the office
core
ECommerce Awards
podcast
digital media awards
What we are seeing?

Our latest insights.

View all insights

Awards & recognition

ecomm awards
dma
EY Entrepreneur Of The Year 2022 Finalist badge
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SEARCH AWARD
SEARCH AWARD
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Deloitte Fast 500 Winner badge

Key partners

B Corp
GOOGLE
META
GPTW
GPTW
Digital Business Ireland logo
Retail Excellence Ireland logo

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