Turn strategy into scalable growth with a digital roadmap built for results

Partner with our digital experts to develop a data driven strategy that aligns with your business goals, your customers, and your bottom line.

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Service Description

Strategic digital planning is the foundation of successful online growth. It ensures that all digital efforts are aligned with business goals, audience needs, and market opportunities. At Core Optimisation, we leverage data-driven insights, audience segmentation, and performance benchmarks to craft a tailored strategy that drives measurable results.

Our Strategy service includes five key areas:

Typical Resource Time

Developing a strategic framework requires deep research, planning, and iteration. The time required depends on the complexity of the business and its current digital maturity.

• Initial Strategy Development: 5-7 days
• Ongoing Optimisation & Review: Monthly/Quarterly

How We Deliver the Service

Audience Analysis & Segmentation

Understanding who your customers are and how they behave online.

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  Data-driven audience profiling using analytics tools
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  Demographic, psychographic, and behavioural segmentation
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  Mapping customer journeys to identify touchpoints
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  Identifying high-value customer segments for targeting

Consumption Habits & Market Research

Ensuring your marketing efforts align with how your audience consumes content.

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  Analysis of media consumption habits across platforms (Google, Meta, TikTok, LinkedIn, etc.)
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  Competitor benchmarking to identify industry best practices
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  Customer surveys and focus group insights
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  Understanding trends in organic vs. paid engagement

Objective Setting

Establishing clear, measurable business and marketing objectives.

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  Defining KPIs aligned with business goals (traffic, conversions, lead generation, etc.)
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  Setting performance benchmarks based on historical data and industry standards
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  Creating a roadmap to track progress and optimise over time

Media Planning & Budget Allocation

Ensuring the right investment in the right channels for maximum ROI.

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  Determining the ideal media mix across PPC, Paid Social, SEO, and Programmatic
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  Allocating budget based on cost-effectiveness and expected returns
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  Planning seasonal and evergreen campaigns to align with customer demand
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  Developing audience-specific messaging for different channels

Ongoing Auditing & Consulting

Continuously improving strategy based on performance data and insights.

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  Regular audits to assess strategy effectiveness
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  Identification of new opportunities for growth and optimisation
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  Monthly and quarterly performance reviews with actionable recommendations
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  Consulting on emerging trends and innovations in digital marketing

How We Measure Success

We track key performance indicators (KPIs) to ensure our strategy is delivering measurable results:

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  Increased alignment between digital efforts and business objectives
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  Improved audience targeting and engagement
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  Clear performance benchmarks and data-driven decision-making
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  Higher efficiency in media spend allocation
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  Continuous refinement and optimisation of marketing strategies

Why Choose Core Optimisation?

Core Optimisation are one of Ireland’s Leading Google Premier Partner Agencies. PPC, Pay Per Click or Paid Search Advertising is what we specialise in here at The Results Agency.

We have a team of Google Adwords & Bing Qualified experts that work with a variety of Industry sectors to assist with driving online revenue. Together with our technical and analytical expertise our Google Ads campaigns, Google Shopping campaigns & Display Ads Campaigns are highly targeted and high performing.

Increase visibility and drive long-term growth through SEO

Work with our SEO team to uncover untapped opportunities, improve search rankings, and outperform your competitors in organic search.

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Service Description

SEO (Search Engine Optimisation) is the process of improving your website’s visibility on search engines such as Google. A well-structured SEO strategy ensures higher rankings, increased organic traffic, and a better user experience. At Core Optimisation, we take a strategic, data-driven approach to SEO, ensuring long-term success for your business.

Our SEO service includes four key areas:

Typical Resource Time

SEO involves a combination of keyword research, on-page optimisation, content creation, and technical audits. The time required depends on the scope and complexity of the project.

• On-Page SEO & Technical Fixes: Dependent on scope of work required. Typically 6 – 8 hours per month.
• Content Creation: 0.5 – 1 day per blog depending on scope of work, industry & research. Landing pages, or service page 0.5 – 1 day per page, dependent on content, additional media & design of content.
• Full Site Audits & Strategy Development: Varies based on website size and complexity.

How We Deliver the Service

SEO is delivered as part of an ongoing strategy and is tailored to your business needs. Key components of delivery include:

SEO services can be delivered as a standalone project or integrated into an ongoing digital marketing plan.

Detailed Overview of Service

On-Page SEO

Optimising content and page elements for better search visibility.

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  Keyword research & mapping
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  Meta titles & descriptions
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  Header structure (H1, H2, H3)
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  Internal linking strategy
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  Image optimisation (alt text, compression)

Technical SEO

Ensuring your site is technically sound for search engines and users.

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  Website speed optimisation
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  Mobile-friendliness & Core Web Vitals
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  Indexing & crawlability fixes
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  Structured data (Schema markup)
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  XML sitemap & robots.txt optimisation

Content & Content Strategy

Creating high-quality, SEO-optimised content.

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  Content gap analysis & topic research
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  Blog writing & long-form content creation
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  Optimising existing content for SEO
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  Content calendar development
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  E-E-A-T (Experience, Expertise, Authority, Trust) optimisation

Answer Engine Optimisation (AEO)

Optimising for AI-driven search & voice assistants.

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  FAQ & People Also Ask (PAA) optimisation
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  Featured snippets acquisition strategy
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  Voice search optimisation
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  Structured data to enhance search visibility
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  Optimising for AI-generated search overviews

How We Measure Success

We track key performance indicators (KPIs) to ensure our SEO efforts deliver measurable results:

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  Improved rankings for target keywords
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  Increased organic traffic and site engagement
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  Enhanced website performance (speed, mobile-friendliness, technical health)
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  Growth in new keyword rankings & indexed content
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  Higher visibility in AI-generated search results and featured snippets
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  Increased organic revenue

Why Choose Core Optimisation?

By applying a Conversion Rate Optimisation Strategy you are increasing your opportunity for sales and revenue.

Your website gets new visitors every day and by understanding conversion optimisation and through applying the appropriate tools we help your increase the percentage of visitors that convert to customers and therefore your overall revenue.

Boost your reach and conversions with Paid Social

Let our team craft tailored Paid Social campaigns that engage your ideal audience and drive results across Meta, TikTok, LinkedIn and more.

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Service Description

Paid Social advertising allows businesses to engage with highly targeted audiences across platforms like Meta (Facebook & Instagram), TikTok, and LinkedIn. At Core Optimisation, we develop and manage data-driven social campaigns that drive brand awareness, engagement, and conversions by leveraging platform-specific insights, audience segmentation, and compelling creatives.

Our Paid Social service includes five key areas:

Typical Resource Time

The time required depends on the complexity of campaigns, audience segmentation, and creative development.

• Campaign Setup & Strategy Development: 4-6 days
• Ongoing Management & Optimisation: Weekly/Monthly

How We Deliver the Service

Campaign Strategy & Setup

Developing a paid social strategy that aligns with your business goals.

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  Identifying the right platforms based on target audience and objectives
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  Structuring campaigns for optimal engagement and conversion
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  Aligning social ads with broader marketing goals (awareness, lead generation, sales, etc.)
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  Planning and scheduling campaigns for peak engagement periods

Audience Targeting & Segmentation

Reaching the most relevant users through advanced targeting techniques.

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  Using first-party CRM data and website interactions for retargeting
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  Leveraging platform-specific targeting features (Meta Interest Targeting, TikTok AI-powered discovery, LinkedIn job roles, etc.)
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  Building lookalike audiences to expand reach while maintaining relevance
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  Implementing demographic, behavioural, and contextual audience segmentation

Creative Development & Ad Copywriting

Crafting engaging content that resonates with your audience.

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  Designing platform-specific creatives including static ads, carousels, reels, and stories
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  Writing compelling ad copy tailored to each stage of the customer journey
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  A/B testing creative variations to identify the most effective messaging
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  Aligning ad creatives with landing page content for a seamless experience

Bid Optimisation & Budget Allocation

Maximising efficiency in ad spend through strategic bidding and budget distribution.

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  Implementing automated bidding strategies for cost efficiency
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  Adjusting bids based on audience performance, placement, and engagement
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  Allocating budget across top-performing campaigns and ad sets
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  Managing cost per click (CPC) and cost per acquisition (CPA) to maximise ROI

Performance Tracking & Ongoing Optimisation

Continuously analysing and improving campaign performance.

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  Monitoring key performance indicators (KPIs) such as click-through rate (CTR), engagement, conversions, and ROAS
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  Implementing real-time optimisations based on performance data
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  Testing new audience segments, ad formats, and creative strategies
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  Providing transparent reporting with actionable insights for future campaigns

How We Measure Success

We track key performance indicators (KPIs) to ensure Paid Social campaigns drive results:

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  Increased brand awareness and audience engagement
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  Higher conversion rates and lead generation
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  Optimised ad spend for maximum return on ad spend (ROAS)
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  Improved audience targeting and reduced wasted ad spend
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  Continuous campaign optimisation for long-term success
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  Growth in revenue & market share
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  Increase in net new customers

Why Choose Core Optimisation?

Our Video Advertising Campaigns are about more than getting Views.

It is about getting Highly qualified views that turn into leads and ultimately revenue for your business. 55% of people watch online video’s every day and more importantly 50% of consumers look for videos of a product before buying it in store.

Video Ads can generate Views at a low Cost per View but the engagement does not stop here. By building remarketing audiences targeting the people who have engaged with the video you can turn these views into leads

What is Display Advertising?

To put it simply, Display advertising allows you to show image ads on websites, YouTube, Gmail and apps on the Google Display Network. Display advertising is an effective way to build brand awareness for your business online. It introduces your brand to new users, engages existing customers and can help drive conversions using remarketing audiences. The key to success with Display Ads is to target display campaigns to reach the right users at the right time with the right message.

Display advertising services from Core Optimisation

Core Optimisation is a Google Premier Partner which means our paid search team have access to quick direct support from Google as well as early access to new Google updates. Our Google Premier Partner status puts our paid search team at the forefront of testing new Google products, new bidding models and more features giving our clients a constant advantage over competitors with our PPC strategies including Google Display campaigns. At Core Optimisation, our paid search team are experts when it comes to maximizing our clients ROI through Google Display and Remarketing campaigns. By developing a deep understanding of your business, products and goals, we develop a long term strategy to build effective display campaigns that help your business succeed.

Available to eCommerce sites with product inventory, Google Shopping Ads allow businesses to display their catalog both at the top of Google search results and within the Google Shopping tab. By uploading your inventory data from your CMS to Google Merchant Centre you are able to sync your data with Google Ads and begin bidding to display your Shopping Ads within Google’s search engine. Google Shopping Ad campaigns are an effective way to increase your market share, drive traffic and dramatically increase your online revenue.