Connecting Online & Offline Marketing Performance

Tesco Ireland operates across a highly complex media landscape, spanning both digital and traditional channels. While digital performance was measurable in-platform, offline activity such as TV, radio, OOH and press was reported separately, resulting in a fragmented view of performance.

Reporting typically sat across individual teams and agencies, leading to inconsistencies in KPIs, naming conventions and overall reporting methodologies. Previous attempts to bring this data together often resulted in static, point-in-time dashboards that quickly became outdated, limiting both adoption and long-term value. At the same time, a lack of shared visibility created challenges across agency partners, with no single view of performance across the full media mix.

Tesco Ireland needed a partner to bring together all live online data into a single, connected environment, while also creating a scalable, long-term solution for integrating offline media. Crucially, this needed to align to their internal KPIs, brand metrics and campaign structures, while enabling teams to assess performance in real time and make more informed, cross-channel decisions.