Growing Brand Visibility Across Search, AI & Media

Enterpryze wanted to increase visibility across Ireland and the UK while protecting organic performance during a website migration. We combined SEO, Digital PR and content strategy to grow authority, strengthen search performance and generate more qualified leads.

Client Overview & Challenge

Enterpryze is a cloud-based ERP and business management platform built for SMEs, bringing finance, inventory, sales, and operations together in one place. With ambitions to grow across Ireland and the UK, Enterpryze wanted to strengthen brand visibility in both markets and position founder and CEO Morgan Browne as an authoritative voice in the ERP industry.

ERP is a complex, jargon-heavy category. Enterpryze needed a partner who could translate these concepts into engaging, accessible content that earned media coverage and inserted the brand into the wider news cycle. At the same time, the brand was migrating to a new website, a high-risk moment for organic visibility. The website needed every page rebuilt around the right keywords, in plain language that both audiences and AI answer engines could confidently reference.

Our Strategic Approach

We delivered an integrated SEO and PR campaign built on four pillars:

Positioning Workshops

Collaborative sessions that defined Enterpryze’s unique value, producing a clear business narrative, positioning statement, and CEO biography to anchor all communications.

Website Migration

Full pre-migration audit, detailed redirection mapping for every legacy URL, and post-launch monitoring to protect rankings and link equity throughout the move.

Owned Content Strategy

Refreshed copy across core service and solution pages, optimised metadata, schema, and internal linking, all written in plain, accessible language aligned with target keywords and AI search formats. We delivered 20 blogs plus 12 dedicated articles created to anchor PR-led backlinks.

Earned Media on Digital

Editorial ideation, thought leadership articles, press releases, and proactive media relations across UK and Irish outlets, with coverage tracked in a custom Looker Studio dashboard combining organic, PR, and AI-driven performance.

What We Delivered

By combining earned media with a technically sound, AI-ready website, each channel amplified the other. PR coverage built authority and backlinks, while SEO ensured that visibility converted into traffic and leads.

Impact & Measurable Results

13 pieces published across UK and Irish media in 6 months, reaching a 2.27 million audience with an average domain authority of 56.

69%

Increase in Sessions YoY

65%

Engaged sessions growth YoY post migration

54%

YoY increase in Impressions post migration

27.5%

Increase in leads post migration

What Our Clients Say

“Partnering with Core Optimisation has been a positive step in our digital marketing journey. From the outset, the Core Optimisation team demonstrated a deep understanding of our business challenges, opportunities and brought strategic clarity to our digital approach.
 
Their proactive communication and commitment to digital performance have helped us unlock new levels of engagement and efficiency across our digital campaigns. Core feel like an extension of our team – agile, insightful and genuinely invested in our digital success.” 

Rob O’Keeffe, Head of Commercial Digital Transformation, Tirlán

How can we help?

Get in touch today to start your journey with Core Optimisation.

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