What actually drives sustainable business growth?
In the first episode of Talking Digital, Group Marketing Director Kieran O’Brien is joined by Gavin Stafford (Head of Paid Media), Patrick O’Brien (Senior PR Account Director) and James Kelly-Vernon (Head of Client Services) to explore how modern marketing delivers real business outcomes.
Rather than focusing on channels in isolation, the conversation looks at how paid media, digital PR and client strategy work together to drive long-term growth, and why success should be measured by commercial impact rather than vanity metrics.
In this episode:
- How Paid Media, Digital PR and Client Services each contribute to business growth
- Why marketing should be measured by outcomes, not just activity
- The challenges of measuring success across different channels
- The importance of strong client partnerships and strategic alignment
- One piece of advice every business should consider when looking to achieve sustainable growth
🎙️ Talking Digital is the podcast from Core Optimisation, where we sit down with our team, clients and industry leaders to discuss the ideas, strategies and trends shaping digital marketing and business.
