
Mark Murray Joins Core as our latest Digital Account Strategist
The Core Team continues to grow and we are delighted to introduce our latest Digital Account Strategist, Mark Murray. Mark has joined the teams with over 10 years of experience in the Digital industry across tourism, sport, education, and has worked extensively with some world-renowned hotel brands. He has joined Core Optimisation from Setanta College, a leading.

Linda McCormick Joins Core as our newest Digital Account Manager
We are delighted to welcome Linda McCormick to the Core Optimisation team. Linda joins us with 16 years of experience in the hospitality industry including time with the Marriott, Radisson and Fitzpatrick Lifestyle Hotels prior to working with BookAssist for 4 years. Linda comes to the team from BookAssist and understands tourism and hospitality inside out..

How Can Using Google’s Detailed Demographics Data Benefit Your Business?
What are Detailed Demographics? Anyone with an interest in marketing will most likely be familiar with the concept of demographics. Traditionally these are broadly measurable characteristics used to identify or segment a given population or audience and can be used to better identify consumer trends or potential target markets. Thanks to the vast amount of.