Maximise ROI and drive targeted traffic with Google Ads
Our PPC experts build high performing campaigns that generate more leads, lower your CPA, and deliver measurable results at scale.
Service Description
Pay-Per-Click (PPC) advertising is one of the most effective ways to drive targeted traffic to your website. At Core Optimisation, we create and manage high-performing PPC campaigns that maximise conversions, optimise ad spend, and deliver measurable results. Our approach ensures every aspect of your campaign, from keyword targeting to ad copy and bidding strategies, is fine-tuned for success.
Our PPC service includes five key areas:
Typical Resource Time
The time required depends on the scope of the PPC campaigns and whether we are launching new campaigns or optimising existing ones.
- Campaign Setup & Strategy Development: 3-5 days
- Ongoing Management & Optimisation: Weekly/Monthly
How We Deliver the Service
Campaign Strategy & Setup
Building a strong foundation for successful PPC campaigns.
- Defining campaign objectives and KPIs (leads, sales, traffic, etc.)
- Choosing the right campaign types (Search, Display, Shopping, Video, Performance Max)
- Structuring campaigns for optimal targeting and budget allocation
- Ensuring proper ad placement across Google Ads and Bing Ads
Keyword Research & Targeting
Ensuring ads appear for the most relevant search queries.
- Identifying high-converting keywords through competitive analysis
- Grouping keywords based on intent (transactional, informational, branded, etc.)
- Implementing negative keyword lists to prevent wasted spend
- Refining targeting strategies using geo-location, demographics, and audience insights
Ad Copywriting & A/B Testing
Crafting compelling ads that drive clicks and conversions.
- Writing engaging, persuasive ad headlines and descriptions
- A/B testing multiple ad variations for performance optimisation
- Designing effective landing pages to enhance conversion rates
Bid Management & Budget Optimisation
Maximising ad spend efficiency through smart bidding strategies.
- Implementing automated bidding strategies (Target ROAS, Maximise Conversions, etc.)
- Adjusting bids based on device, location, and time of day
- Allocating budgets to high-performing campaigns and ad groups
- Ensuring continuous adjustments to improve cost efficiency
Conversion Tracking & Performance Analysis
Measuring results and continuously refining campaigns.
- Setting up Google Ads conversion tracking & Google Analytics integration
- Monitoring key PPC metrics (CTR, CPC, Conversion Rate, ROAS, etc.)
- Generating performance reports with actionable insights
- Adjusting campaigns based on data-driven learnings
How We Measure Success
We track key performance indicators (KPIs) to ensure PPC campaigns drive maximum ROI:
- Increased website traffic and brand visibility
- Higher conversion rates and lead generation
- Lower cost-per-click (CPC) and improved ad efficiency
- Increased return on ad spend (ROAS)
- Growth in revenue & market share
- Increase in net new customers
Why Choose Core Optimisation?
