Marketing has changed. Consumer behaviour has evolved, AI is transforming discovery, and measuring success has never been more challenging. So how should marketers respond?
In Episode 2 of Talking Digital, Group Marketing Director Kieran O’Brien is joined by:
Our Director of Digital, Ger Hayden, our Senior Digital Strategist, Chelsea Tyler McGrane, and our Head of PPC, Lisa Dunn.
Together, they explore how digital marketing is evolving, from AI-powered search and influencer marketing to changing customer behaviour and modern measurement.
In this episode:
- How AI is changing the way people discover brands
- Why search is no longer just about Google
- The role of influencer marketing in today’s customer journey
- Measuring marketing beyond clicks, CPA and ROAS
- Why attribution is becoming more challenging
- How marketers should adapt to changing customer behaviour
- What the future of digital marketing looks like
Whether you’re a marketer, business owner or business leader, this episode explores the biggest shifts shaping the future of marketing and what they mean for your strategy.
🎙️ Talking Digital is the podcast from Core Optimisation, where we sit down with our team, clients and industry leaders to discuss the ideas, strategies and trends shaping digital marketing and business.
