Meet the new members of the Core Team

By Caroline Dunlea,

We couldn’t be more excited about the latest 2 new Core team members. They join us with an array of experiences, all of which will help our clients grow online. Let us introduce you to Edel Hayes who joins us as Client Services Manager and Lisa Coughlan who joins the team as a Digital Marketing Executive.


Edel Hayes -Client Services Manager

Lisa Coughlan - Digital Marketing Executive
Having worked in the hospitality for over 15 years Edel joins us from Avvio where she spent 4 years as a Key Account Manager. Edel has extensive experience in the hotel industry and has worked as a Group Reservations/Revenue Manager with some of the largest hotel groups in Ireland, namely Lynch Hotels, The Carlton Hotel Group and Great National Hotels.

Edel applies a rigorous scientific approach to conversion and usability and is constantly pushing the boundaries of hotel booking engine technology and digital marketing to increase revenues for clients via the primary, most cost-effective channel – the hotel’s own direct website.

Edel is highly analytical with a passion for getting results for her clients and growing relationships. She is looking forward to the next stage of her career and is excited to be overseeing the management of Core's client portfolio.

Find out more about Edel - Click Here
A former salon owner and manager of a successful business, Lisa completed her degree in 2015 and received the award, ‘Northern Trust Marketer of The Year’ at her graduation for her achievements. She embarked on a postgrad in Digital Marketing, a profession she holds great passion for and strives to continually build her knowledge and expertise for her career development.

A key area for Lisa is client relationship building, management and retention. Lisa next took a position in a very successful Branding Agency, The Pudding where she was part of a dynamic team. Here she undertook Digital Audits and created strategic Digital Marketing Plans and Campaigns for both national and International brands.

Lisa looks forward to an exciting new chapter in her career path, taking on the role as Digital Marketing Executive, building new relationships and further developing successful Digital Plans and Campaigns for her clients.

Find out more about Lisa - Click Here

About the author

Caroline is a co-founder and director of Core Optimisation where we work with our clients to deliver digital growth through a combination of Digital Marketing and Conversion Optimisation Strategies. She has a passion and energy for delivering a high level of customer service with a strong focus on results and increasing direct online revenue for our customers.