Carraig Donn Case Study
In 2023, Carraig Donn set a goal to grow revenue while maintaining profitability. By targeting women aged 30-55 and segmenting campaigns into specific categories, we increased brand awareness and engagement. Despite spending 16% less during an inflationary market, we exceeded revenue targets and achieved a 64% increase in ROI through innovative, data-driven strategies.
Getting Started with Paid Social Media Advertising on Meta: A Beginner’s Guide
In the ever-evolving landscape of digital marketing, paid social media advertising has emerged as a powerful tool for businesses to reach and engage with their target audiences. With platforms like Meta (formerly Facebook), businesses have the opportunity to leverage sophisticated targeting options, compelling ad formats, and robust analytics to achieve their marketing objectives. If you’re.
How to Use Category Content to Elevate Your Ecommerce SEO Strategy
Optimising your site’s pages and a strong content strategy is essential for a successful SEO strategy for any type of site including an Ecommerce site. Your homepage and product pages may be a focus when it comes to content but this may lead to a huge reliance on your homepage to drive organic traffic and.
